Victorinox
Victorinox BBQ Video Series – Crafting Expert Butcher Content
We produced a series of engaging, high-quality videos featuring expert butcher Darren O’Rourke sharing his knowledge on selecting and prepping meat for the perfect BBQ. The content was designed to:
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Showcase Victorinox knives prominently within the first 3 seconds to reinforce brand visibility.
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Deliver clear, actionable tips for BBQ enthusiasts, combining expert advice with authentic butchery craft.
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Appeal to a premium audience through authentic yet welcoming environments—balancing professional kitchen vibes without looking overly industrial.
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Be versatile across platforms, created in 16:9 format with consideration for 9:16 vertical crops for Instagram Stories and social media.
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Include shorter cut-down clips (5-10 seconds) for quick top tips and highlights.
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End videos with a clear call to action (CTA): “DISCOVER MORE AT VICTORINOX.COM” followed by the Victorinox logo.
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Provide raw footage allowing for easy addition of subtitles in multiple languages.
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Locations: Butcher shop and restaurant settings chosen to complement the mood—authentic, inviting, and focused on the craft.
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Visual Style:
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Natural lighting and warm tones to create an approachable yet professional atmosphere.
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Close-up shots of hands working meat with Victorinox knives, highlighting tool precision and craftsmanship.
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Mix of Darren speaking directly to camera for personable advice and voiceover narration during B-roll of his work.
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Editing:
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Dynamic pacing to maintain viewer engagement within 30-60 second videos.
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Clear framing to leave subtitling space without obscuring key visuals.
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Seamless integration of brand messaging and product placement.
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Location
Sydney, NSW
Date
2020
Client
Victorinox
The video series successfully positioned Victorinox as the go-to brand for serious BBQ enthusiasts, marrying expert advice with premium product demonstration. The content delivered strong brand presence, engaged the target audience, and provided versatile assets for multi-channel marketing.
