Our goal was to create marketing assets that drive new franchise enquiries and provide compelling, authentic insight for prospective franchisees.
We partnered with TGI Fridays to capture a behind-the-scenes look at the life of a franchise partner, highlighting the incredible opportunities and rewards of joining the TGI Fridays family. The content needed to balance the brand’s professional, process-driven operations with its vibrant, guest-focused in-venue atmosphere.
We managed the full production process — from planning and directing the interview to capturing engaging B-roll that showcased both the operational side of the business and the warm, energetic environment TGI Fridays is known for.
This included:
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Creative planning around messaging, interview framing, and shot list.
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Interview direction with Franchise Partner Ignatius “Iggy” Mendoca, ensuring responses were natural, succinct, and engaging.
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On-location filming across the venue, kitchen, bar, and front-of-house areas.
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Capturing dynamic B-roll of daily operations, customer interactions, and staff engagement.
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Ensuring talent and staff comfort on camera, with consent protocols in place.
Location
Outdoor Dining Precinct, Westfield Tuggerah
Shoot date
Friday 27 June 2025
Client
TGI Fridays
The final video and stills authentically portray the TGI Fridays franchisee experience — professional, well-supported, and rewarding, all while delivering the fun, high-energy guest experience the brand is famous for. These assets will be leveraged across TGI Fridays’ marketing channels to attract and inspire future franchise partners.
