Papinelle
The final content beautifully reflects the essence of the “Timeless Romance” collection, resonating deeply with Papinelle’s audience and strengthening their brand identity as a leader in elegant, feminine sleepwear.
We collaborated with Papinelle to bring their “Timeless Romance” sleepwear collection to life — a gentle nod to nostalgia and a celebration of femininity, softness, and effortless elegance. This project aimed to visually capture the collection’s ethos of quiet romance and comfort, reflecting the mood of slow mornings and the joy of feeling truly at home in your own skin.
Creative Direction
-
Mood & Tone: Feminine, romantic, and gentle, emphasizing softness and the beauty of slowing down.
-
Visual Style:
-
Soft florals and delicate textures featured prominently.
-
Effortless, relaxed silhouettes styled to highlight comfort meeting elegance.
-
Warm, natural lighting to evoke intimacy and calm.
-
-
Storytelling Focus: Showcasing sleepwear as an act of self-care — garments that feel as romantic as they look.
Location
Sydney, NSW
Date
2025
Client
Papinelle
Our Role
-
Conceptualized and executed the visual storytelling aligned with Papinelle’s brand values.
-
Produced photography and video content that highlights the textures, flow, and intricate details of the collection.
-
Captured candid, intimate moments that embody the relaxed and romantic lifestyle Papinelle promotes.
-
Delivered assets optimized for multi-channel use, including digital, social media, and e-commerce.
